If you have a website, you don’t just want to people to find the site. You want them to stick around.
Maybe you want to make a sale or have them sign up for your newsletter. Or maybe you just want them to read more of your articles.
If you are paying for traffic through online ads or you are trying to get paid to place ads on your website, lowering your website bounce rate is critical. Different analytics program track bounces differently, but Google Analytics is the industry benchmark and defines a bounce as a visitor who lands on one page and then leaves the site without clicking on another page on the website.
Bounce rates don’t tell the complete story.
For example, if you have a great landing page and visitors land on that page and the sign up for your newsletter subscription through a form in the sidebar, and then close the page, that would be considered a bounce.
Another scenario where a bounce is positive is when you have banner ads on the your website and a visitor lands on a page and then clicks through to the ad. While your visitor did not visit a second page on your website, the visitor DID support your advertiser…which means it will be easier to keep advertisers paying to be on your site.
Still, I definitely need to work on reducing my bounce rate. Too many people are checking out one page and then leaving.
So help me out…after you look at the infographic below on how to reduce your website bounce rate, click on another page before you leave.
Infographic Credit: Kiss Metrics